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Classic Cars – Karmann Ghia

The Karmann Ghia was basically a VW Beetle with a different body, but it’s considered a sleek sports car. So what is a sports car? For the Karmann Ghia, it was all about style.

In the years following World War II, VW successfully produced small and efficient cars like the Beetle, renowned for their exceptional reliability. But over time, consumers began to demand vehicles with style and elegance, reflecting changing attitudes at the time. This call was answered by the Karmann Ghia.

The end result however was a car that appealed to 2 very different groups. There were those who wanted a Porsche on a VW budget and those who wanted a beautiful, durable European touring car. This was achieved because VW chose to stick with its reliable Beetle chassis, while covering that chassis with a shell that was hand-built to perfection using methods not seen anywhere. elsewhere, but on the best cars in the world.

The end result was a car that couldn’t hit 100mph unlike its rivals, but that could easily be overlooked thanks to its beautiful styling and knowing it wouldn’t let you down on the road. During its 18 years of production, about half a million people considered these points more important than the racing performance of thoroughbreds.

It should be noted that VW highlighted all of the above facts in its advertisement. They made a point of openly stating that it was mechanically identical to the Beetle and had slogans such as “The 1963 Volkswagen Karmann Ghia. Slower, but prettier than any Porsche!”. It was an honest ad campaign that captured the public’s attention. Unfortunately, due to high import duties at the time, relatively few people made it to the UK, but that didn’t stop the car from being a huge hit at the time and becoming a classic car.

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