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Use of Mascots
Is the team the mascot or is the mascot the team?
Mascots can be more closely associated with sports teams and sporting events. They become synonymous with the team itself and can become the embodiment of attributes dear to the sports team. This is especially true when an animal or historical figure (person) for a location is used to represent not just the team, but possibly the community. The use of mascots can convey the character, history, qualities and ideas of not only the team, but also where it comes from. The founders and historical figures of towns and villages can serve as mascots to indicate the history of the community and its roots.
Make Money Mascots
The use of mascots isn’t just for the team, though that may be its most popular incarnation. Businesses, television stations and/or media venues, parades, and communities can all use mascots for several reasons. They are often used as useful marketing tools to help promote a business, product or event. This helps people associate a symbol with an item or service being marketed to them. The mascot will help remind the marketing campaign when the product or service will be required by the consumer. Many tout mascots as the best choice for placing funds for marketing. Experts say this will give the best rate of return for the investment placed in a mascot. The use of mascots is especially useful when a business is new to the general public. This will help establish a synonymous name, reputation and character for the business.
Mascots as positive personalities
Mascots can range from very generic symbols such as animals or historical figures to mascots that are not identifiable anywhere else in the world. Teams and companies can be as creative as they want by inventing a mascot. The mascot can represent team colors, personal attributes that a team or company is proud of, or it can be a stand-alone design. Pets can use actions or dances that make them physically unique. Fans and customers can grow to love and expect the same qualities from the mascot. It is important for the mascot to be upbeat, positive and charismatic to attract the attention of all ages and all types of people.
The mascots dress up
Typically, mascots have costumes that are created for them. The price can vary from around $500.00 to $25,000 depending on the quality and the designer. A team does not necessarily own the ownership rights to the suit. It may be important for a team or company to discuss this with the designer if copyright is involved. Also, the construction and design of the suit is very important. A costume that is colorful and grabs the attention of the desired audience will work best. The suit must be properly ventilated so that the person wearing the suit can breathe easily and have a pleasant experience. It is very important to ensure that the suit is well constructed so that it can withstand being worn at multiple events.
The use of mascots will help fans become more involved in sporting events. It will be a crowd pleaser and will invoke excitement as well as team pride. Businesses that decide they will benefit from using mascots will effectively market their services and easily become a household name. This will mean higher dollars and higher profit margins for businesses. Not to mention that a mascot can embody a company’s mission or value statement, ingraining that image in the minds of people around the world. Any mascot sends a strong symbolic message to the people who meet them both for business and for leisure.
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