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The Bra Size Epidemic You Need To Stop!

Ladies, drop your bras. There is an epidemic in the lingerie industry that we need to talk about for the greater good of women everywhere. Your bra doesn’t fit. There I said it.

How many times have you visited a Victoria’s Secret and walked away with an A-DD cup bra? I bet you thought those were the only standard bra sizes. I bet when you picture double Ds you think of HUGE cups. I bet even half of you left the store disappointed because nothing seemed to fit perfectly. Don’t worry girls, I used to be like you.

I was like you until I realized that there was a whole side of this industry that I had never known. I was perfectly happy to buy some nice lingerie to hold my 34B boobies and didn’t even think about it. That was until I discovered the wonderful world of UK bra sizes and my life changed forever. After reading this, I hope it changes your world too.

Ever since we were young it has been etched in our North American minds that average band sizes range from 32 to 38 and cup sizes range from AA to DDD. He created this ideal which is so incorrect that bra makers should be ashamed of what they have done to breasts all these years.

In North American culture, we measure bras using methods developed in the 1930s. Prior to that, bras were considered a “one size fits all” item. Realizing that not all women were the same size, SH Camp and Company created four cup sizes, A, B, C and D, which were not based on cup size but rather how they fit. were hanging. Band sizes weren’t even created until the 1940s. They measured the band size by adding about 4 inches due to the lack of stretch in the materials used to construct the garment. At the time, women were working and needed to be able to move more freely in their underwear, unlike the Victorian era of the corset.

Why the history lesson? Because most lingerie shops today still use this sizing method. With the introduction of stretchy materials, you can begin to see why a band size 34 might not be the most optimal fit. Being measured at a store usually means the fitter will take your underbust measurement and add 4 inches to match their brand sizes. Larger band size means smaller cup size because cup capacity depends on band width. Hence, the 34Cs were born.

What if I told you that your 34Cs are actually 30Fs? F!?! Yes, there is such a thing, and it’s a lot more common than you might think, and no, your boobs didn’t magically sprout overnight.

In the UK you can buy band sizes 28 and up and cup sizes A to J. That’s because the UK is doing something right. They use your actual underbust measurement instead of adding unnecessary inches. If you are about 30 inches tall, your band size is 30 inches. It’s not rocket science.

Since your cup size is relative to your bust size, the letter will of course need to increase. All this means is that more of your breast tissue will fill out the cup as it should. Did you know that 80% of women walk around with breast tissue that has migrated into their armpits due to wearing the wrong cup size? You thought it was back fat? No, it’s breast tissue. The capacity of a 30D cup will be less than the capacity of a 34D cup. Not all Ds (or Fs or Js) are the same! Always remember that the cup size is relative to the headband size. We need to clear our preconceptions of what a cup size looks like starting today.

To find your true size, you’ll need a tape measure and a bra size calculator. I strongly suggest using the calculator as the calculation is already done for you…just enter your measurements to get your size. If you are amazed to find your result, that’s completely normal, but please try on the recommended sizes.

It’s time to get serious, ladies. Once you step into a properly fitted bra, you’ll never go back to the old North American ways. You will begin to see a world that has blinded you with glitzy underwear while ruining your gorgeous breasts. And as women, we deserve the best for our boobies.

x Regina

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